Simply adopting the oft-used “big shoes to fill” metaphor was not enough for Ken Reed.
Instead, the GOP candidate in the primary for the seat soon to be vacated by Rep. Shelley Moore Capito, R-W.Va., chose to drive the mantra home with a little help from Ronald McDonald. Or a clown.
“Shelley leaves some big shoes to fill, but Ken Reed is committed to working just as hard for West Virginia as Shelley has for the last 14 years,” reads the back of the mail piece.
Reed’s latest mail piece went out to voters in West Virginia’s 2nd Congressional District this week. With Capito leaving the House after 14 years to challenge for the U.S. Senate seat Sen. Jay Rockefeller is vacating, plenty of Republicans are vying to prove they’re in the same vein as Capito.
Bill Raney, head of the West Virginia Coal Association, went for the same angle when he announced the organization’s endorsement for Charlotte Lane, another GOP candidate.
“Charlotte Lane is the clear choice to fill Shelley Moore Capito’s shoes in Washington,” Raney said in late March.
When Lane announced her candidacy she said she was “in the mold” of Capito.
Other Republicans actively campaigning in the race are Alex Mooney, Ron Walters, Jr. and Steve Harrison. While they haven’t explicitly used the same terminology, expect plenty of messaging from all the campaigns in the next few weeks.
The campaigns for both Reed and Mooney have received more than $500,000–Reed loaned his campaign $525,000, with Mooney receiving most of his campaign money from contributions. The Lane and Walters campaigns have also received six figures in donations, although Walters is down to about $2,000 cash on hand while Lane has more than $200,000 ready to use.
With about a month remaining before the May 13 primary and the money still available to most of the GOP primary candidates, don’t be surprised if more sets of shoes appear in your mailbox.