Charleston Area Alliance Launches #BacktoBizCWV Campaign

January 14, 2014 by Jared Hunt
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The Charleston Area Alliance is launching a “Back to Business Charlie West” campaign “to let the world know that nothing can keep us down.”  The campaign will use social media and other tools to help get the word out that area businesses are reopening and local workers are returning to their jobs.

Here’s the press release from the Alliance:


 As water is restored to the Charleston area, residents and businesses are demonstrating the great resiliency for which West Virginians are known for by picking up right where they left off. Businesses are reopening, people are going back to work and children will soon be back in school.

The Charleston Area Alliance encourages all businesses and residents to let the world know that nothing can keep us down by participating in a “Back to Business Charlie West” campaign.

The campaign features a logo, media outreach, Facebook, Twitter and other social media communications, and upcoming educational forums to help companies get back to business. We invite businesses, whether they were closed or not, to display the attached flyer in their windows as a sign of solidarity with their community.

Stickers and printed posters will be available at the Alliance offices in the next few days. Individuals are invited to display the same flyers in their windows at home.

Businesses should use the following Twitter hashtag to let their followers know that they have reopened: #BacktoBizCWV. Workers can let their friends know they’re back on the job with the same hashtag. Shoppers and diners can express their appreciation for businesses impacted by the water crisis using the hashtag.

“When things can look their worst, West Virginians are at their best. We couldn’t be prouder of our community, and as the region’s economic and community development organization, as well as the largest regional chamber of commerce in West Virginia, we’re committed to helping our businesses and people get back to work,” said Alliance President/CEO Matt Ballard.

From Montgomery to Sissonville, Pinch to Clendenin – let the area know that it’s “Back to Business Charlie West.”

The campaign is one of several being launched to encourage people to get out and support local businesses following the Freedom Industries chemical spill and water shutdown.

Local lawmakers are encouraging people to visit local restaurants and other service establishments and ‘turn up the tips’ to help affected workers recoup some of their losses from when businesses were forced to shut down.

The United Way of Central West Virginia has also launched a fundraising campaign to help affected workers pay utility bills in the coming months.

Click on the story links for more information about those campaigns.




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