LYFE Kitchen – makers of great-tasting, good-for-you food and a retail line of ready-to-eat meals – has announced that homegirl Jennifer Garner – globally acclaimed actress, philanthropist, lifestyle role model and bone fide hottie – is joining the brand as an ambassador.
Garner will serve as a charitable and strategic advisor for the company, along with being a member of LYFE Kitchen’s ambassador panel. The company hopes Garner’s high visibility will help them spread awareness to active moms and families, while furthering the brand’s commitment to practice social and environmental responsibility.
“Ms. Garner is a perfect fit for the LYFE Kitchen team, as someone with a busy, active lifestyle, and who cares about good, nutritious food,” said LYFE Kitchen Founder and Retail CEO, Stephen Sidwell.
Together, they are inviting folks to join them on a nationwide movement to “TASTE LYFE,” a pledge to live a healthy, active lifestyle, which includes good, nutritious food. LYFE is an acronym for “Love Your Food Everyday,” but the company’s goals go beyond providing great-tasting food. The brand embodies a lifestyle represented by three core pillars – “Eat Good. Feel Good. Do Good” – and encourages others to do the same.
“We admire Jennifer’s cause-related initiatives with her charity work, and we look forward to using her expertise as LYFE Kitchen grows the ‘Do Good’ pillar,” Sidwell said, in making the announcement this week.
Check out this video to hear Jennifer talk about the new initiative. Go, Jen, go!