More about marketing food & drinks to kids

October 11, 2011 by Amy Gannon
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There have been several articles published this week that relate to the issue raised in my Saturday blog Too Juicy for Memarketing foods and beverages to children.

This is a hot topic right now and is fiercly debated among everyone from federal regulators (such as the Federal Trade Commission) to food and beverage manufactures and groups trying to make a dent in childhood obesity rates (such as the Center for Disease Control and the Prevention Institute)

As you browse this information, keep in mind that young children, especially those under age 7, do not understand persuasion and the theory of advertisements.

They take most things at face value and believe that if SpongeBob SquarePants or the Trix Rabbit suggests a food, it must really be good for them

In fact, this issue is so widely debated now that it’s even hitting close to home and has been debated by the WV Department of Education as reported in the Charleston Daily Mail.

Have you noticed your kids reacting to advertising for food that isn’t good for them?

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2 Responses to “More about marketing food & drinks to kids”

  1. Leigh AnneNo Gravatar says:

    Of course, my kids react. But as a parent I find it all kind of ridiculous. I control what my kids eat, drink, play with and watch on TV. As their parent I get to say “No!” and honestly if they don’t like it, too bad. I think the better idea is to teach your children why these things they see advertising are not good for them, make the choice for them, but let them know why that choice is the right choice.

  2. Ashley SkidmoreNo Gravatar says:

    Amy-

    Congratulations on being a mommy blogger! I’m looking forward to reading your posts.

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