It’s beginning to look a lot like Christmas.

May 31, 2011 by duanemaddy
No Gravatar

It’s nearly ninety degrees outside.  My air conditioner is doing its best to keep my house below 75 degrees.  What better time to write about the Christmas holiday?

Specifically, the JC Penney or Sears Christmas Wish Books.

Sears Wishbook 1985

In the 1970s and 1980s, I would start about this time of year looking at the previous year’s Wish Book toy section and circling the toys I would be wanting for the December holiday that seemed forever away.  The toy section was the only section I ever looked at because clothing was the kind of gift that only distant relatives would give.

Some styles are never out of date. This one was never in.

My favorite toys were the ones based on popular television series or movies of the time, and the 80s were full of them.  G.I. Joe and Star Wars action figures were a huge success, but even the Ghostbusters and the A-Team found an audience.

Pink was never so manly as it was with Muscle Men.

The great thing about the Wish Book was the way they found exactly what I wanted and made it look so cool.  They even offered comic book collector starter kits and the Topps Major League Baseball card set.  The electronic section was pretty neat, too, because they had hi-fi record players, tape decks, and transistor radios.

Transformers: More than meets my wish list!

My wife and I have recently started purchasing classic Wish Books from auction sites.  We bought one from 1979 and one from 1986.  It’s a great way to relive some youthful memories without going out and spending a fortune on Mego toys or original Masters of the Universe figures that can run into the hundreds of dollars.  There’s even a website dedicated to these great books.

What were some of your favorite memories from the Wish Books?


Tags: , ,

One Response to “It’s beginning to look a lot like Christmas.”

  1. Katy BrownNo Gravatar says:

    The Wish Book….the greatest day for kids and the worst day for mail carriers. I loved that thing.

Leave a Reply