What’s so special about a pair of sneakers?
These kicks made their first appearance in Back to the Future II (1989), the second in the time-travel adventure series starring Michael J. Fox and Christopher Lloyd.
Marty McFly (Fox) changes out of his dated 1985 clothes into some futuristic duds to fit in with the folks of Hill Valley, Calif. circa 2015 after arriving 30 years in the future courtesy of his Delorean, tricked out with a flux capacitor and hover capabilities by Doc Brown (Lloyd).
He ditches his classic Nikes (old school with the large swoosh on the side) and slips into a pair of Nike Mags, surprised when the shoes automatically lace and light up as soon as his heel is settled.
I’ve got to admit when I first saw the shoes I needed them. To a 4-year-old, automatically lacing shoes that light up were a must have but sadly in 1989 when the movie came out they didn’t exist. I could get light up L.A. Gear kicks but they didn’t lace themselves. Don’t even get me started on Velcro fuzz.
With the Back to the Future fans already attached to the shoes, Nike took it a step further, adding the phrase “It’s about time” to the marketing package for the shoes. Fans will agree, it’s about time.
The hype over the shoes is building on the internet with sites like thisismynext.com and nicekicks.com posting multiple updates on the shoes.
With the Mags finally making an appearance is it too much to ask for a hover board (that works on water) or dehydrated pizza? What about a hover car, because it’d be way awesome to not need roads.
We’re already using Star Trek tech in our everyday lives. My iPad reminded me so much of a padd from the U.S.S. Enterprise that I went ahead and bought the app for it.
I guess technology is advanced but not that advanced, because the hi-tops don’t power-lace, but there’s chatter on the internet that the power-lacing feature could be in the plans for a 2015 release of the shoe. Nike did file a patent last year for power-lacing technology, so anything is possible.
Don’t expect to be able to run down to your nearest Foot Locker or Champs Sports anytime soon to pick these up.
According to Nike’s website, the company will be auctioning off 1,500 pairs over the course of the next 10 days (150 pairs each day) on eBay with all proceeds going to the Michael J. Fox Foundation. Fox suffers from Parkinson’s Disease and started the foundation to fund research into the disease. The actor was scheduled to appear Thursday night on The Late Show with David Letterman to talk about a few things, one of them presumably being the shoes.
Sergey Brin, co-founder of Google, and his wife Anne Wojcicki, co-founder of personal genetics company 23andMe, are matching up to $50 million in funds raised by the Foundation, according to information on the eBay page.
The money’s going to a good cause. I expect the auction to bring in lots of money for the foundation. People will buy these shoes and pay top dollar for them. Just after 1:30 a.m. Friday the bids were at $3,500 for each pair offered that day.Needless to say, this reporter won’t be purchasing a pair. (insert sad face)
The real question is how much will these kicks cost when they go retail? We’ve seen Air Jordans go for well over $200 but what about these?
The auction will be held on www.nikemag.ebay.com and starts Thursday night at 8:30 p.m. (Pacific), that’s 11:30 p.m. on the East Coast. The auction will end Sept. 18.